Marketing Specialist

New York, NY
Type: Lay
Posted Sep 25, 2020
Job Title
Marketing Specialist
Name of church or organization
Trinity Church Wall Street
Address
New York, NY
Job Description
POSITION SUMMARY

The Marketing Specialist in the Communications & Marketing Department supports the mission of Trinity Church Wall Street by managing the email strategy and operations (paid and owned) and developing new customer service, survey, push notification, and SMS strategies. We are looking for a detail and data-oriented collaborator, who will be responsible for leading and tracking projects from start to finish and analyzing results for continual improvements, while working with colleagues across the organization. A background in email marketing is essential; experience in advertising is preferred.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Manage email marketing strategy, including creation and execution of daily emails and weekly newsletters, nurture and lead gen campaigns, list segmentation, and testing to increase engagement
  • Liaise with stakeholders across the organization to ensure high-quality email content aligned with ministry partners’ goals, work with the IT Department to optimize email and database systems and processes, collaborate with Communications & Marketing colleagues for design and proofreading
  • Lead email advertising campaigns, including planning and booking, writing ad copy, list building and buying, and coordinating visual assets, for sponsored e-blasts, email and web display ads and occasionally print, podcast, or radio ads
  • Develop new customer service, surveying, and SMS/push notification strategic plans to support Trinity’s growth areas
  • Use tools to track projects and trends; provide measurement reports and recommendations
  • Adhere to confidentiality rules and all other Trinity Church Wall Street policies, procedures and rules
  • Performs all duties in a manner that promotes Trinity’s mission and core values
  • Assume other related responsibilities and special projects as assigned

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES

  • Excellent project management, writing, and proofreading skills
  • Skilled at collaborating and influencing colleagues, as well as problem-solving and building consensus
  • The ability to perform duties in a fast-paced, deadline-driven environment with a high-degree of independent judgement
  • Interest in the mission of Trinity Church Wall Street preferred; knowledge of church workings helpful

REQUIRED AND PREFERRED EDUCATION, EXPERIENCE, AND CREDENTIALS

  • Bachelor’s degree in marketing, communications, journalism, or related field
  • 3-5 years of experience in communications and marketing, including email marketing
  • Familiarity with marketing automation, HTML, CRM, and project management tools; experience with Marketo and Microsoft Dynamics preferred

Please submit a cover letter with your application.

Type of Commitment
Full Time
Does this job pay?
Yes
Application Process
Please apply online at www.trinitywallstreet.org/about/careers
Link to the job posting or application
www.trinitywallstreet.org/about/careers
Website
www.trinitywallstreet.org