||The Director of Communications for the Diocese of New Jersey is responsible for the development and implementation of a comprehensive and innovative communication program that increases the awareness of the vision and mission of the diocese and its bishop. In addition, this position supports and assists churches and other diocesan groups in promoting awareness of the vision and mission of these individual organizations through a network of communicators and use of communication and media tools.
Work closely with Bishop and Staff to create an Annual Diocesan Communication Plan to include a coordinated flow of communication regarding diocesan mission / vision, strategic direction, relevant issues, celebrations, challenges, and seasonal topics. Plan and write content with consistency of message that is closely integrated with the diocesan leadership activity. Overall, the goal would be to create a consistent “brand,” with clear messaging and effective design in all print, electronic and multimedia communication.
Develop a strong, working communications team to advise and assist in all areas of communications, and especially to build and maintain strong connections with those responsible for communications in the congregations of our diocesan community
Lead the migration of diocesan content to a totally new, re-designed website. Develop and manage information on the diocesan website. Integrate video technology on diocesan website.
Develop, manage and track effectiveness of diocesan social media (Facebook, Twitter, blog, etc.) Create guidelines to encourage mission-driven social media use by parishes.
Continually evaluate web technology issues for the churches of the diocese, serving as a resource for I.T., mobile, web, video and audio best practices.
Create and edit a regular electronic newsletter and other email communications. Research and write news stories and columns as needed. Supervise mailing lists, both electronic and U.S. Mail.
Propose and develop new communication vehicles as appropriate.
Manage design and layout of publications, including pre-press preparation and deadline management.
Encourage and build “news gathering” network of photographers and correspondents at parish level that will contribute content for publication via diocesan media. Serve as editor for content submitted by others.
Ensure that digital templates for letters, Power Points, banners and other digital files used by the diocese are consistent with brand.
Write, design and print various fliers, brochures, booklets with a consistent message and diocesan branding characteristics, including but not limited to:
i. Annual Diocesan Convention
ii. Youth Ministry Brochures
iii. Ministry Institute Catalogs
iv. Clergy Conference and Clergy Days and Parish Leadership Days
Develop marketing strategies and objectives for increased visibility for the Episcopal Church in New Jersey. Develop contacts and build relationships with local secular media, and write compelling press releases and pitch stories that promote the mission, vision and work of the Diocese and its congregations. Promote events within diocese to press, blogs and congregations.
Assist in writing and editing sensitive correspondence, media requests for statements and email memos at the request of the Bishop’s office or in collaboration with the Bishop and / or Diocesan Staff.
Serve as a resource to all the churches of the diocese to encourage a unified communications message, support in design of their communications strategies, and promotion of best-practices for all diocesan technology efforts.
Explore and develop diocese’s ability to effectively utilize webinars for training, etc.
Establish baseline metrics and effectiveness measures for media efforts, including market research, church attendance, web analytics, media viewership and market penetration.
Maintain confidentiality regarding all that is heard or learned in the course of employment until such information has been made public.
Fluency/competency in Spanish a plus
Outstanding written and oral communications skills.
Background in communications, journalism and marketing/public relations; skills and experience in writing / editing, photography, audio/video, multimedia and proficiency in social media (Twitter, Facebook, email, Tumblr, Pinterest, Google+ and Instagram) also required. Goal is to build audience on social media and regularly and consistently update social media.
Ability to work well in a collegial environment and to interact with people from a wide-variety of backgrounds while exhibiting self-initiative, flexibility and leadership skills.
A personable and friendly attitude, pleasant and efficient telephone manner, and a strong sense of professionalism, collaboration, and client service.
Member of the Episcopal Church or thorough knowledge of the Episcopal Church structure, doctrine and polity.
Enthusiastic, proactive and innovative approach to identifying internal and external communication opportunities and coordinating resources to meet those needs.
Intermediate to advanced knowledge / skill using Microsoft Office, graphic design software, website applications including Adobe Creative Suite, Quark Xpress, InDesign. Knowledge of WordPress, Drupal and other web content management systems is a plus. Ability to work with social media and web analytic tools like Hootsuite, Facebook Insights and Google Analytics is a plus. Knowledge of CSS or HTML is a plus.
Ability to shoot video and photos as well as competency in video / photo editing.
Excellent organizational skills including: ability to set priorities with measurable goals, communicate results in a timely manner, and work on multiple projects simultaneously.
Ability and willingness to be flexible about working schedule and hours to provide event coverage and be a resource to parishes. In turn, the Diocese is equally flexible, recognizing an individual’s need for personal time off and attending to wellness.
Strong public relations and advocacy skills.
Evidence of ongoing professional development including training and education in the field of digital marketing and communications.
Ability to produce clear, concise copy with high levels of proofreading and editing skills.
College degree in one of the above fields or significant experience-equivalent required.
Excited about supporting and furthering the mission of the Episcopal Church and the Diocese of New Jersey.
Willingness to travel throughout the Diocese.
Minority candidates are encouraged to apply.
Classification, Compensation and Benefits: This is a full-time, salaried position. Compensation is commensurate with qualifications, experience and diocesan compensation standards. Benefits are those outlined for full-time employees in the Diocesan canons and the Diocesan House personnel manual.